In a 2012 study, researchers found that activation of specific brain regions while viewing images of opposite-sex speed dating participants was predictive of whether or not a participant would later pursue or reject the viewed participants at an actual speed dating event.Men and women made decisions in a similar manner which incorporated the physical attractiveness and likability of the viewed participants in their evaluation.Unlike many bars, a speed dating event will, by necessity, be quiet enough for people to talk comfortably. Participants can come alone without feeling out of place; alternatively it is something that women who like to go out in groups can do together.Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person.At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to.If there is a match, contact information is forwarded to both parties.
In the UK, there are two companies that run events in more than twenty cities: Speed Dater and Slow Dating.
Pre-Dating was acquired by Cupid.com, but eventually became independent again. The disadvantage is people do not actually meet one another.
One of the advantages that speed dating has over online speed dating and online dating in general is that when being face to face with someone, you get a better sense of who they are due to their body language, gestures, tonality and more.
On the other hand, a couple that decides they are incompatible early on will have to sit together for the duration of the round.
Most speed dating events match people at random, and participants will meet different "types" that they might not normally talk to in a club.