Online dating expertise

Don’t even think about posting a dating advert without a photo. You meet, and the blood drains from their face as they realise that your photo was taken 10 years, five stone and 500 wrinkles ago. You don’t have to write someone an epic love letter (please don’t) – just pick out a couple of appealing points in their ad and write a quick intro email. Some rookies assume that they must answer every email, even if it’s “thanks, but no thanks”. “Thanks but no thanks” can feel more hurtful than no reply.

Six emails in total – not each – is enough to know whether you want a date. Chances are that you won’t fancy each other, or that only one of you will fancy the other. It’s easy to lose faith when your first few dates don’t work out.The value of media agencies lies in the ability to use data and expertise to cut through noise in a way that is natural and informed by insight.When high quality brand content is brought in front of the right audience, there’s no need to shout.By writing this in your profile, you’re telling people that you’re not smart or self-aware enough to write it yourself.Most living grown-ups have a history of exes, hang-ups and maybe a nervous breakdown or two. They know that you have a past, but they don’t want to hear about it. Some online dating profiles read like shopping lists.