The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.
You see some pretty girl and you swipe and it’s, like, oh, she thinks you’re attractive too, so it’s really addicting, and you just find yourself mindlessly doing it.” “Sex has become so easy,” says John, 26, a marketing executive in New York.
“But you’re ordering a person.”The comparison to online shopping seems an apt one.
Dating apps are the free-market economy come to sex. tracking to show whether matches have recently “crossed paths,” use it too.
They are Dan, Alex, and Marty, budding investment bankers at the same financial firm, which recruited Alex and Marty straight from an Ivy League campus.
When asked if they’ve been arranging dates on the apps they’ve been swiping at, all say not one date, but two or three: “You can’t be stuck in one lane …
If I were like, Hey, I just wanna bone, very few people would want to meet up with you …“Do you think this culture is misogynistic?
” he asks lightly.‘I call it the Dating Apocalypse,” says a woman in New York, aged 29.
“And the second major transition is with the rise of the Internet.”People used to meet their partners through proximity, through family and friends, but now Internet meeting is surpassing every other form.
In February, one study reported there were nearly 100 million people—perhaps 50 million on Tinder alone—using their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida.
“It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service.
Some, like writer Hanna Rosin, see hookup culture as a boon: “The hookup culture is …
bound up with everything that’s fabulous about being a young woman in 2012—the freedom, the confidence.” But others lament the way the extreme casualness of sex in the age of Tinder leaves many women feeling de-valued.